|2003/2004 : First Edition of the International Formulation Contest
In April 2003, the Monoi Institute Launched the first edition of the International Formulation Contest – the first event of its kind in the cosmetic industry. The contest inferred a true recognition of the creativity of formulating chemists and generated a lot of enthusiasm among professionals.
50 cosmetic designers from the world over offered their vision of Monoï de Tahiti in two product categories :
- Monoï Extreme : designers were invited to present a cosmetic formula that could fit with the energy of the Islands in the wind, surf competitions or pirogue races - a way to celebrate the Mahoi culture and a taste for the extreme.
- Monoï Well Being : in this category, the formula were to translate the grace and powerful sensuality of the Polynesian spirit – a spirit of an incredible modernity today.
Read a summary on the contest and discover the projects of the finalists. :
Download the press release